The internet is an essential part of our everyday lives. It’s used for communication, entertainment, and research – but it also provides information that makes decision-making easier! Today’s web users spend nearly three hours per day online on average using the ever-changing landscape to discover new things like music or movies before they become mainstream.

The digital world has changed everything from how we learn about current events (with live newsfeeds) all the way down to personal details such as what clothes fit best with your body type by allowing us access to try them.

In 2020, global retail e-commerce sales exceeded 4.2 billion U.S Dollars! This is a fantastic number that proves the strength of today’s digital age as it continues to grow rapidly every year. An increase estimated at 13% this upcoming 2021 season alone (according to Coresight). If you’re selling something online, then it’s likely that your target audience is surfing the internet at some point during any given day. Don’t forget about all of those people out there who might just be looking!

What does this mean for your small business?

The pandemic has forced small business owners to pivot and update digital skills, but they are not alone. In 2020 over 60% of those surveyed said that since the start of 2019 there’s been a need for a stronger online presence or new technologies as well due in large part to developments related to the recent events.

Meet the customer where they are.

Some social media platforms appeal to one demographic while other social channels appeal to an entirely different age or group, and still, others effectively bridge the gaps and meet the needs of numerous groups simultaneously. In other words, not all social media channels are right for every business model because every business is trying to reach a different group of people. I have heard dozens of success stories from the early days of the pandemic when small business owners who had never used social media tried it for the first time and are now actively engaging with new and existing customers to this day.

Tailor your marketing efforts. 

There’s no point in trying to catch everybody’s attention with a general marketing campaign. You can absolutely tailor it for specific needs, and there are many different ways of doing so. That also goes for digital display advertising or SEO; they’re not the only ones available though-you should have been including mobile strategies from day one instead.

I’m glad we got through this part about how important each channel truly is because now my clients know exactly what tools will help them reach their goals without wasting money on things that don’t work anymore.

Lean on digital marketing tools.

Technology is constantly evolving, and as a result of this advancement in artificial intelligence (AI), machine learning has been employed to better understand what target audiences are doing online. This enables brands or companies who want their message across social platforms without too much guesswork involved. When it comes down to deciding which channel they should use for optimal impact on the newest emerging trends among consumers’ preferences at any given time – all thanks to AI.