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The Importance of SEO for Local Businesses

The Importance of SEO for Local Businesses

If you own a local business, you may have heard of search engine optimization (SEO) but don’t understand why it is so important. SEO is the process of optimizing your website so that it appears higher in the search engine results pages (SERPs) when people search for...
5 Advertising Trends of 2023

5 Advertising Trends of 2023

With 2023 in full swing, it’s time to start thinking about what the year has in store for the advertising world. As technology continues to evolve, so do the strategies and tactics that marketers use to reach their target audiences. Here are five advertising trends to...