If you own a local business, you may have heard of search engine optimization (SEO) but don’t understand why it is so important. SEO is the process of optimizing your website so that it appears higher in the search engine results pages (SERPs) when people search for...
With 2023 in full swing, it’s time to start thinking about what the year has in store for the advertising world. As technology continues to evolve, so do the strategies and tactics that marketers use to reach their target audiences. Here are five advertising trends to...
Think about the last time you went to a website that looked terrible. Maybe it was hard to find the information you were looking for, or the layout was confusing. Chances are, you didn’t stick around for very long. In fact, you might have even gone to a competitor’s...
The internet is an essential part of our everyday lives. It’s used for communication, entertainment, and research – but it also provides information that makes decision-making easier! Today’s web users spend nearly three hours per day online on average...