CASE STUDY

VYTRAC – DIGITAL HEALTHCARE

Client Details

LinkedIn: www.linkedin.com/company/vytrachealth

Service Provided

Social Media Marketing

Case Summary

Our social media strategy for VyTrac focused on positioning both the company and its CEO as thought leaders in the digital health industry. Managing LinkedIn and X accounts for both entities, we saw a 50% increase in engagement and 40% growth in followers.

Additionally, our efforts opened opportunities for VyTrac to be featured as a guest on several industry podcasts. This case study highlights how our targeted social media management has driven engagement, follower growth, and new opportunities for VyTrac in the competitive digital health space.

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The Challenge

VyTrac sought to establish a stronger presence on social media to position itself as a thought leader in the digital health and remote patient monitoring space. The goal was to increase engagement, grow their following, and attract new opportunities for industry partnerships and media features.

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The Solution

Thought Leadership Content: We focused on creating and sharing valuable content that positioned both VyTrac and its CEO as authorities in digital health, remote patient monitoring, and healthcare innovation.
Consistent Engagement: By managing both accounts, we ensured consistent interactions with key figures in the industry, expanding VyTrac’s network and influence.
Podcast Opportunities: Our efforts opened doors for VyTrac to be featured on multiple industry podcasts, further enhancing their credibility and reach.

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The Result

50% increase in overall engagement on LinkedIn and X within 6 months
40% growth in followers across company and CEO profiles
Multiple guest appearances on industry podcasts, opening up new partnership opportunities
Successful establishment of VyTrac and its CEO in a thought leadership role within the digital health sector.